BSoCO Featured CLIENT:
PROBAR
SERVICES PROVIDED:
Organic Social Media Strategy + Management
Influencer + Creator Strategy + Management
Visual Content Creation
The Problem
PROBAR lacked a clear social media strategy, organization, and team to manage its social media presence. Despite being an established brand, they needed help with creativity, innovation, storytelling, and education in their social media content. They were interested in leveraging TikTok but unsure how to incorporate it into their digital marketing strategy.
The Solution
BSOCO brought a strategy, organized systems and processes to PROBAR’s existing social media accounts, including a robust engagement and community management strategy to increase audience reach and engagement. We built and managed an Influencer program to gather more user-generated content and transform fans into brand advocates. BSOCO launched PROBAR’s TikTok, created engaging content, including unboxings, and built relationships with Influencers on that platform.
Big Wins
Increased Facebook page reach by 124.5% and Instagram reach by 275.8%
Increased website sessions by 154% and website sales from social by 52%
Generated over $11K in media value through 178 posts from 41 Influencers
Client Testimonial
“Hannah and her team have been a pleasure to work with! Prior to engaging with Brazos Social Co., our social media lacked direction, brand voice, and community engagement. In addition to being a great strategic partner, Hannah & team have been a joy to communicate with on a day-to-day basis. If you have a lean internal team and need help getting your social media off the ground, or even an existing company that has lacked the drive to tap into social media, I recommend Brazos Social Co.”