BSoCO Featured CLIENT:
Designer Wellness
SERVICES PROVIDED:
ORGANIC SOCIAL MEDIA STRATEGY + MANAGEMENT
INFLUENCER + CREATOR STRATEGY + MANAGEMENT
VISUAL CONTENT CREATION
FRACTIONAL MARKETING ACTIVATION DIRECTOR
The Problem
For over 25 years, Designer Wellness has been known for its quality protein powders, but they were looking to expand. They sought to become a brand with a variety of wellness products to benefit healthy and active lifestyles. Designer Wellness needed to change their social strategy to engage with a new audience as they rebranded, released new products, and connected with new customers.
The Solution
To help Designer Wellness achieve their business goals, we created a comprehensive organic social media strategy to connect them with their target audience. We also developed an Influencer + Ambassador program to expand their reach and build trust within the wellness community. Brand photoshoots captured products that were used in successful marketing and social campaigns. BSOCO’s brand-specific strategy helped Designer Wellness reach their goals, increase website traffic, and expand their reach.
Big Wins
Averaged 18.36% Instagram follower growth per year
8.8K% increase in website sales from social
Generated over $500K in media value through 150 Influencer activations
Client Testimonial
“From the get-go, the Brazos team has delivered high energy, thoughtful, and value-add ideas to the table. In the fast-paced world of social media, having a nimble and excessively creative partner is paramount. Much of Designer Wellness’ progress in the digital space can be credited to Brazos’ efforts.”
